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creates trust "Why is it important to have a global identity? Why does it matter that we as individuals use the same colours, logos, typefaces and styling for Simsmetal? Do standards really matter that much?" These were the first words in a compact style manual developed for this global recycler to answer the natural cynicism from its hands-on, practical operatives... one of the very reasons this industrial company had grown to more than a billion dollar operation. |
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"Over and over the most successful companies on earth demonstrate that consistency of imaging creates loyalty which means repeat business." So the short copy in this practical guide went, developed by United Notions to deliver a quick visual reference guide, colour swatches for print matching, even electronic tools for EPS files, stationery masters, and fonts in both Mac and PC environment. The result was that for less then the cost of one company car this enterprise now has a world class, consistent image generating trust with its customers around the globe. |
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See more Design case studies by clicking below
Simsmetal
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