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With
so much information around today content is not enough. Good
looks aren't either, but the synergy great design can impart
let's your message cut through the streams of data available
today in print, broadcast and cyber worlds.
Design
is what makes "the" communication effectiveness
difference between what your powerful PC might output from
a WORD program, and what you are prepared to pay hundreds
of dollars for as a truly wonderful book to look through,
to read, and to absorb. Below are examples of design projects
that illustrate how our imaging and intellectual input works
in many different contexts.
For
Simsmetal,
one of the world's largest metal recyclers, we developed their
80 year old logo into a corporate design suite to brand this
evolving, highly successful global network.
For
Newport Capital
we designed, from an initial chat with their CEO, the name,
the look and the plan for implementing this classical design
style for an investment adviser in high technology markets,
yet in a totally up-to-date way.
For
corporations, private companies, and individual entrepreneurs
we develop brands,
logos, images and colour palettes to give their enterprise
a unique personality. In a world where "brands"
and "generic concepts" fight it out for customer
loyalty, the middle grey area is the most dangerous place
for any business to be. Make a statement, or become irrelevant
very quickly in today's market. Click on brands above to see
some case studies.
Annual
Reports and corporate documents need to be smarter
today in the way they look because shareholders and prospects
demand more. Greater accountability, transparency and scope
for feedback are just some of the issues. We stay at the edge
of sensible corporate reporting. If you would like to see
the future of the annual report hear
what 300 senior business people thought in a research programme
developed and run by United Notions in 2002 designed to explore
evolving investor communication needs.
For
iBA Technology,
a company providing software solutions for the high growth,
exploding healthcare market in Australia, we developed an
exhibition display piece to convey the technical aspects of
their complex business offering to a quasi-lay audience.
For
British American Tobacco
Australia we developed an information package based
on the real experiences of graduates entering the employment
market and considering this enterprise, which is under immense
public scrutiny in an industry pressured by the media.
meet
the UN team
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