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We
apply creative thinking to areas a diverse as gourmet food-tours
around Sydney or Spain, to investment portfolios and products
for Australia's ageing population, to high fashion womens
clothing collections, to express freight services throughout
Asia, to export finance insurance, or a yacht chartering holiday
in the Mediterranean, or to personal injury law. We enjoy
communicating with customers and prospects with real detail,
in a credible way, on complex issues. And by applying high
value design with clear insights we involve your audience
to demonstrate quality options, not just gloss or hype. That's
why United Notions believes in delivering "communications
for a smarter, more sophisticated world". It's a world
where people are better educated, more cynical, more time-pressured.
Today we have to cut the crap.
Here
are a range of ideas that really worked for our clients, because
the idea was clear and the strategy of the thinking behind
it even stronger.
For
Onkyo hi-fi
we applied a comprehensive research campaign to develop a
3-year strategy using David Stratton, well known SBS Movie
Show man to present a plain-english campaign for Onkyo Home
Theatre products and technologies.
For
Ansett Charter Logistics,
a high value service in their express freight portfolio, we
developed a series of ads and sales promotion items to cultivate
specific market niches.
For
Sydney Personal Injury
Lawyers, we developed this entirely new brand concept
to present a contemporary offering in law services from a
conservative law firm who wanted to tap the civil litigant
market, while maintaining traditional corporate allegiances
and clients. A two brand approach to segmentation.
For
PrintEx we
developed a great way to put a reminder of this trade exhibition
on printers desks two years before the doors open... effective
sales promotion but without the salesman costs.
For
the Jewish Communal
Appeal in Sydney we developed a series of integrated
direct mail, multi-function and advertising fundraising campaigns
that helped grow their fundraising results over a 7 year period
more than 300%.
meet
the UN team
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