ansett...
delivering anywhere, anytime
Ansett Charter Logistics' brief was to cultivate specific high net
worth cargo market niches... resources, relief aid, and special/remote
location problems. A targeted series of three visually strong magazine
adverts delivered a clear message... "we'll go anywhere, anytime,
to deliver you special cargo need, with personal attention." This
was demonstrated with action and humanity using some very strong photography
and convincing story lines that demonstrated clear benefits. |
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sales promotion brochure was developed to provide a complete, serious,
corporate information piece for interested organisations and enterprises
who wanted to understand the detail about Ansett Cargo's remarkable
capabilities, even see an impressive fleet of aircraft available for
their specific job. An action power-point show was also built for
high level, personal presentations and pitches entitled "Mission Possible".
And to help smooth what can be significant credit issues for charter
operations a special pre-registration system, linked to a personalised
card, ensured customers could do amazing things with the help of Ansett
Charter Logistics. |
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International
campaigns too!
This
magazine advertisement was developed by United Notions for Ansett's
international cargo division early in the 'Sydney Olympic year'
and well before Australia became the gold medal archery champions.
The digital composite technique of jumbo jet as arrow captured the
interest of many exporters and importers throughout Asia using this
dramatic metaphor for their marketing.
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