| jewish...
it's for life In our fifth campaign for the Jewish Communal Appeal, a Sydney based fundraising organisation which supports education, healthcare, cultural continuity, aged care and more for the broad Jewish community, we needed something fresh to continue the growth in the awareness, fundraising success and acceptance by the community of JCA's essential role. Significant benchmark demographic and motivational research conducted under our direction in 1994 had created a series of campaigns that confronted, cajoled and pushed a number of emotional buttons for this audience. In 1999 we needed something to make the community proud of the vibrancy and success of their support for JCA. The theme approved unanimously by a demanding Executive Board was: |
| just imagine... |
 |
| This campaign platform spoke to both the older and younger generations of the good things in being Jewish and maintaining that cultural heritage. It was a landmark in re-inforcing Jewish cultural identity in Australia... a truly multi-cultural landscape. |
 |
Newspaper adverts for 1999 JCA Campaign | |||
 |
 |
|||
 |
 |
|||
|
Newspaper adverts for 1999 YoungJCA Campaign |
 |
||
|
|
1999 Mailer campaign |
|
|
 |
|
Campaign invitations | |
 |
 |
|
|
|
A series of carefully timed, individually mailed PR/informational magazines extend the campaign over the entire year. |
See more Ideas case studies by clicking below
Onkyo
hi-fi - Ansett
Charter Logistics - Sydney Personal
Injury Lawyers
PrintEx - Jewish Communal
Appeal - Back
to Ideas Overview