crashing through the credibility barrier
Sydney Gas Company was a smallish petroleum explorer who specifically had developed coal bed methane technologies to recover substantial natural gas deposits from the Sydney Basin's Triassic Coal deposits at the edges of the basin. But, more than this they had actually put production wells in place, worked with local communities and State Government to demonstrate it was a non-invasive, environmentally sound thing to do, and contributed to NSW's green energy consumption with the first commercial gas production since settlement in 1788.

United Notions wrote, designed, produced and placed a full page 4-colour tabloid advertisement in The Australian Financial Review to announce to business, investors and government that Sydney Gas Company really was "in business".

The sheer size and impact of this ad lent credibility that was reflected in growth of the share price and support by Government of further gas development projects in other parts of the State.