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their ears to open their hearts Music as a way of bridging the gap between peoples goes back eons. In today's musicological, worldmusic scene music forms an important aesthetic part of sophisticated communications... in advertising on television, radio, on the web, for sales motivation, for events and business theatre. |
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United Notions has network alliances with talented lyric and music composers, singers, musicians and technical recording and editing facilities that deliver everything from a symphonic piece to a funky house music track to accompany a new website launch. For Ansett
we have produced songs and motivational themes to support national sales
conferences including a track in conjunction with the Elton Jack tribute
band organising this to be performed live on stage with a large show band
to 150 sales people and partners. A second track for Ansett written by
Greg Devine is a ballad done in a "Top Gun" style to rev up
a sales force encountering tougher times. To listen to these tracks, simply
click on the tracks below. For the Jewish
Communal Appeal an onstage performance by a young Jewish singer
was written, orchestrated and coached through Tiger Music to launch in
an emotional way the fundraising campaign "Who Cares!" as a
confronting message resulting from a significant research programme managed
by United Notions. |
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For Showgroup
the global logistics company, for whom we developed their entire corporate
look, United Notions, rewrote and re-engineered the well known AC/DC song
"It's a long way to the top if you want to Rock'n'Roll" as a
theme relaunch for their national conference. An apt musical technique
for a company who started out as a "bunch of roadies" moving
Rock'n'Roll bands around pubs to what is now a global enterprise with
Freight, Travel, Film and Sports divisions. Their positioning was again
developed by United Notions... "Your global support act" embodying
the huge music tours, international film crews and major sports events
that they serve with absolute focus. For Thomson
Ford, Australia's largest Ford dealer, we developed an audio
briefing tape complete with musical components as part of their "Quality
One" initiative. The tape was given to every new car customer and
slipped into the cassette player of their new car by the salesperson as
they drove away. Entitled "16 Tips to get more from your car"
it helped cover those issues most drivers never attempt to read in their
handbook and it opened the door to the Thomson Ford's service division. |
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