use their ears to open their hearts
Music as a way of bridging the gap between peoples goes back eons. In today's musicological, worldmusic scene music forms an important aesthetic part of sophisticated communications...
in advertising on television, radio, on the web, for sales motivation, for events and business theatre.

United Notions has network alliances with talented lyric and music composers, singers, musicians and technical recording and editing facilities that deliver everything from a symphonic piece to a funky house music track to accompany a new website launch.

For Ansett we have produced songs and motivational themes to support national sales conferences including a track in conjunction with the Elton Jack tribute band organising this to be performed live on stage with a large show band to 150 sales people and partners. A second track for Ansett written by Greg Devine is a ballad done in a "Top Gun" style to rev up a sales force encountering tougher times. To listen to these tracks, simply click on the tracks below.
Track 1 - It's Alright
Track 2 - The Stars are on the rise again

For the Jewish Communal Appeal an onstage performance by a young Jewish singer was written, orchestrated and coached through Tiger Music to launch in an emotional way the fundraising campaign "Who Cares!" as a confronting message resulting from a significant research programme managed by United Notions.
Track 3 - "Who Cares"


For Showgroup the global logistics company, for whom we developed their entire corporate look, United Notions, rewrote and re-engineered the well known AC/DC song "It's a long way to the top if you want to Rock'n'Roll" as a theme relaunch for their national conference. An apt musical technique for a company who started out as a "bunch of roadies" moving Rock'n'Roll bands around pubs to what is now a global enterprise with Freight, Travel, Film and Sports divisions. Their positioning was again developed by United Notions... "Your global support act" embodying the huge music tours, international film crews and major sports events that they serve with absolute focus.
Track 4 - "It's a long way to the top if you want to Rock'n'Roll"

For Thomson Ford, Australia's largest Ford dealer, we developed an audio briefing tape complete with musical components as part of their "Quality One" initiative. The tape was given to every new car customer and slipped into the cassette player of their new car by the salesperson as they drove away. Entitled "16 Tips to get more from your car" it helped cover those issues most drivers never attempt to read in their handbook and it opened the door to the Thomson Ford's service division.
Track 5 - "16 Tips to get more from your car"

 

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