radio... the economic 'personal' medium
Audio is one of the most powerful of the communication senses. Trying watching TV without sound ( it's actually arguably better), or remove the surround soundtrack from the cinema theatre and action blockbusters become a much thinner experience.

Over 90% of Australians actively listen to radio each day. Listeners have a personal relationship with "their" radio station and "their" favourite announcer or personality. It gives them something to sing along with while they get ready for work, fills in the spaces in the cross city drive, or entertains in those hours at home alone at night. In fact research demonstrates listeners have 2 or more stations that they listen to depending on their mood which accounts for the informational and entertainment/music formats as the two dominant radio styles.

United Notions has significant experience of this medium having produced hundreds of tracks using humour, music, jingles, fantasy and authorative personalities to sell everything from cars and hi fi to personalised law services. Radio has a major advantage for advertisers... it can create in the theatre-of-the-mind truly memorable experiences for just 2% of the cost of producing a television commercial that communicates the same idea. Radio has powerful reach at an economical spending level.

If you want to tap the power of radio in your local market, or around the nation simply call the UN team of writers and producers. Here's proof! Have a listen to 11 sample tracks written, directed and produced by United Notions. To listen to these radio commercials, simply click on the track numbers below.

Home Theatre Campaign for Onkyo
Track 1 - 5 Stars
Track 2 - Surround Demo
Track 3 - Dirty Movies

More competitive long distance calls with WorldxChange
Track 4 - Phoning overseas

Various freight promotions for Ansett
Track 5 - Kneeslappin' Toetappin' Guaranteed Air Freight
Track 6 - Melbourne Cup Freight
Track 7 - Grand Prix Racing
Track 8 - Godfather Freight - an offer too good to refuse
Track 9 - The Black Knight (Post Paks)

Getting inside Printers minds
Track 10 - "Stuff your head" at PrintEx99

Remember that famous "Hello Comet" campaign?
Track 11 - Absolutely, Positively, Overnight